Privacy Policy
Privacy Policy
Effective Date: 05 May 2025
1. Who We Are
Ironhide Equine Limited (“we”, “our”, or “us”) is a UK-registered company (Company No. 16367681), located at:
6 Pettingales, Stoke Holy Cross, Norwich, NR14 8LZ
You can contact us at: enquiries@ironhideequine.co.uk
2. What This Policy Covers
This Privacy Policy explains how we collect, use, and protect your personal information when you use our website or interact with our services. It also outlines your rights under the UK General Data Protection Regulation (UK GDPR) and other applicable data protection laws.
3. Data We Collect
We may collect the following types of personal information:
- Name, address, email, and phone number
- Order history and payment information
- Account preferences (if an account is created)
- Marketing preferences
- Website usage data via cookies and analytics
4. How We Collect It
We collect information when:
- You place an order
- You create an account
- You sign up for our newsletter
- You contact us directly
- You interact with our website (via cookies, Google Analytics, Facebook Ads, etc.)
5. Why We Collect It
We collect and process your data under the legal bases of contract, consent, and legitimate interest to:
- Process and fulfill orders
- Take payments securely via PayPal and WooPayments
- Send newsletters and promotions (if you opt-in) via MailerLite
- Deliver ads and analyze website performance (Google, Facebook, YouTube)
- Improve your experience on our website
- Fulfil legal obligations (e.g. financial records for HMRC)
6. Account Creation
Creating an account is optional, except for purchases of our Founding Herd Token, which requires an account to be created for access and benefits.
7. Who We Share Data With
We may share your information with trusted third-party services, including:
- Payment processors: PayPal, WooPayments
- Email marketing tools: MailerLite
- Advertising platforms: Meta (Facebook), Google, YouTube
- Delivery providers: (Likely DPD or equivalent courier — to be confirmed)
We do not sell your data.
8. International Data Transfers
Some of our service providers (such as MailerLite and PayPal) may process or store data outside the UK. Where this occurs, we ensure appropriate safeguards are in place to comply with UK data protection laws.
9. Data Retention
We retain customer and order data for up to 6 years to comply with UK tax and business laws. After this period, your data is securely deleted unless required for legal purposes.
10. Your Rights
You have the right to:
- Access your data
- Correct or update your data
- Request deletion of your data (where possible)
- Withdraw consent for marketing at any time
- Object to processing under certain circumstances
To exercise these rights, contact us at enquiries@ironhideequine.co.uk
11. Cookies
We use cookies to:
- Enable essential site functionality
- Improve website performance
- Measure traffic and deliver relevant ads
You can manage cookie preferences via your browser settings or our site’s cookie banner.
See our full Cookie Policy for more detail.
12. Children’s Privacy
Our services are not intended for children under 16 years of age, and we do not knowingly collect personal information from anyone under this age. If we discover that we have received data from a child, we will delete it promptly.
13. How We Protect Your Data
We use appropriate security measures including HTTPS encryption, secure payment gateways, and access control to protect your data. However, no online transmission or storage method is 100% secure.
14. Changes to This Policy
We may update this Privacy Policy to reflect legal, regulatory, or operational changes. Updates will be posted on this page with a revised “Effective Date”.
If you have questions or concerns about how we handle your data, you are always welcome to contact us at:
📧 enquiries@ironhideequine.co.uk