About Ironhide Equine

Built with purpose. Backed by care.

Designed to raise the bar.

About Ironhide Equine

Built with purpose. Backed by care. Designed to raise the bar.

About Ironhide Equine

Forged for Purpose. Built for the Horse.

At Ironhide Equine, we’re redefining what grooming means for the horse, the rider, and the industry. We’re not here to follow standards; we’re here to raise them. Every product we create is built with purpose, tested for performance, and refined through real feedback so you can care better, ride better, and trust what’s in your hands.

From the Founder

When I was young, I used to watch my mother and sister riding the horses whilst they attended lessons. I would stand at the fence, seeing the quiet connection they shared – the kind that doesn’t need words. I wasn’t a rider myself, but I admired it deeply. Those moments stuck with me, even as life moved on.

Now, every time I meet a new horse or talk with a rider, that same feeling returns. I’m still learning, still asking questions, still fascinated by what makes this community so passionate. I may not have been born into the equine world, but I’m determined to make my mark in it. That means putting in the hours, learning from people who live and breathe this life, and being open to anyone willing to share what they know.

Legacy isn’t something you’re handed. It’s something you build – one day, one idea, and one honest effort at a time.

In every job I have ever done, whether it was aviation, restoration, or manufacturing, I’ve always asked myself one question: do I dust around the picture frame, or do I pick it up and clean underneath? The missing character which makes the foundation strong. That question became the foundation for Ironhide. It reminds me that every small detail matters, even when no one’s watching.

For years, I poured thousands of hours into building other people’s ideas. But deep down, I knew I needed to create something of my own. Something I could pour that same drive, detail, and late-night effort into. Ironhide is that purpose. It’s my chance to turn relentless effort into something real – a brand built on care, honesty, and craftsmanship.

Where we are headed

Our core products, ForgeClean™, RinseCore™, and ForgeSeal™, are the foundation of Ironhide. They’re not just where we start; they’re what we’ll keep refining, guided by your experience and feedback. Every batch, every formula, and every conversation with a customer is part of the forge. If something can be improved, I’ll rebuild it, and I’ll always tell you when I do. That’s how we’ll grow, through honesty, collaboration, and constant improvement.

Join the Legacy

Ironhide isn’t just my story, it’s yours too. If you believe in what we’re building and want to help shape this legacy, we’d love to feature real horses and real riders on our website and social media.

If you’re willing to share photos or videos using Ironhide products, we’ll help with the content and make sure your horse and name are credited in full. Every rider who supports this journey becomes part of something lasting. A living record of care, dedication, and craftsmanship. Ironhide isn’t built by one person. It’s forged by everyone who believes in better, As it’s not just me who is building this its you!

What Ironhide Stands For

Transparency
We show every ingredient, every step, and every purpose behind what we make. No vague terms, just clarity you can trust.

Performance
Built to hold up through mud, sweat, turnout, and hard work because real care happens when the job’s tough.

Community
Your voice shapes Ironhide. If you see a gap, we’ll build to fill it. This brand is a partnership between every rider who believes in better care.

Longevity
No gimmicks. No shortcuts. Just products made to last. Care that builds resilience, day after day.

Final Words

I don’t claim to know everything, but I promise to keep learning, keep listening, and keep building Ironhide into something that earns your trust every single day. Value is what builds legacy.

Brandon Jacobs, Founder