At Ironhide Equine, real care means more.
Our three-step grooming system  ForgeClean, RinseCore, and ForgeSeal — is built for horses who live, work, and compete hard. We go beyond clean. We help protect, restore, and strengthen the skin, coat, and comfort of your horse naturally.

Every ingredient we use is chosen for a reason. No fillers. No synthetics. No “just because.” From our hand-poured balm bars to our cold-processed soap and herbal rinses, everything we make is tested for quality, backed by science, and proudly broken down in full on our site because you deserve to know exactly what’s touching your horse’s skin.
We test pH levels. We analyse functionality. We craft every product with your horse’s biology in mind not just what looks nice on a shelf.

We’re not the cheapest because we don’t cut corners.
We use cold-infused olive oils, plant-based actives, and high-performance natural materials that most brands won’t touch because they take too long, cost too much, or require too much care to get right. But for horses that matter, it’s worth it.
We invest more because our formulas work harder, soothing, conditioning, defending often all in one step. One balm, one rinse, one bar that does the work of three.

Our products are:

• Stronger than creams and designed to last longer

• Formulated for function, not just fragrance

• Packaged with intention, not plastic waste

• Gentle on sensitive skin, but tough on buildup and irritation

• Made in small batches, not mass-produced in factories
  – Naturally supportive against mud, midline irritation, rubbing, insects, and post-work stress
  – Designed to give your horse relief, comfort, and resilience even in harsh conditions

We’ve built this from the ground up with zero investor backing  just commitment, craft, and care. That’s why we started the Founding Herd: a one-time membership that supports our first full production run and gives you lifetime perks in return. Founding Herd members get 10% off for life, early access, first picks, and recognition as part of the legacy we’re building.
That 10% discount is permanent, stacks with other offers, and applies even when you buy in bulk because loyalty should be rewarded in full.

We listen. We adapt. If something’s missing, we’ll build it.
Our goal isn’t to just sell products. It’s to change the standard of equine grooming with science-backed care that evolves with you. If riders tell us something’s not working, we fix it. If we see a problem horses face that no one’s solving, we’ll create something new and test it until it’s safe, effective, and real.

You already feed your horse the best supplements, the purest herbs, the highest-quality feed, so why compromise on the outside?
What touches their coat, skin, and legs matters just as much.
We’re here to protect that.

We’re transparent because we care. Read our full ingredient breakdown  you’ll see we don’t hide behind buzzwords or branding. Every ingredient has a purpose. Every product earns its place.

We’re always learning. Always improving. And if you trust us with your horse, we’ll never stop working to repay that trust  with care, service, and innovation that keeps pushing the industry forward.

This isn’t another shampoo. This is the start of something different  the top tier of natural horse grooming, built with purpose.
Built for your horse. Backed by your voice. And here to serve you — 24/7.

Welcome to Ironhide Equine.